Category: Entrepreneurship

  • Boosting Ghana’s Industrial Development: A Strategic Approach-(By:Charles Dzradosi)

    Boosting Ghana’s Industrial Development: A Strategic Approach-(By:Charles Dzradosi)

    Former Secretary,Avetime-Vane Citizens Association

    First Edition published in the Evening News of July 4th 2001

    Introduction

    After a sharp contraction of 1.7% in 2023, Ghana’s industrial sector rebounded with a strong 7.1% growth in 2024, driven by mining, manufacturing, construction, and electricity.

    The 2025 Budget has projected a modest 4.8% growth in 2025. The 2024 performance, compared with the projected growth for 2025  has been the subject of some debate among analysts, but no clear reasons have been offered to explain the low projections.

    Even though there are various theories being propounded as explanations to Ghana’s generally  slow down in industrial growth over the last three decades, not much has been achieved especially in the manufacturing sub-sector, beyond the flagship programmes promoted over the last ten years.

    Personally, I think that what has been lacking for many years is the necessary political will to deal with some of the structural and attitudinal issues at stake.

    However, on the other hand, because of the complex challenges facing the nation as a whole, I believe it takes more than just a change in government policy or political will to grapple with the problems and challenges of the industrial sector as a whole, and the manufacturing sub-sector in particular.

    Reviewing Trade Liberalization

    There is no doubt that the current structure of the economy of Ghana favors the importation of all kinds of products, and encourages the buying and selling of foreign goods in the country.

    Trade liberalization policies over the decades have opened up the economy to more foreign imports of industrial goods and processed foods. Whiles this has to some extent challenged local industries to be more efficient and innovative, some of them cannot compete on the local market because of the relatively low import tariffs levied on the competing imported products.

    The result is that local industries – both large and small are unable to expand and grow substantially. More and more people are therefore leaving agriculture and small-scale industrial production and going into the buying and selling business.

    To help arrest this trend, ASSI, AGI, Ghana Employers Association, TUC and other stakeholders must work with government to review import duty levels on selected imports, and also review the trade liberalization policy in general.

    Changing attitudes of society

    On the other side of the coin Ghanaians must reassess their tastes for foreign goods and learn to appreciate Ghana-made products. Questions are always been raised about the quality of some Ghanaian products. But many forget that barely sixty years ago the Japanese were associated with poor quality goods.

    Where is our national pride? The “Adjoa Yankey” tag that was placed on Ghana-made batik especially in the late 1980s was not an issue of the quality of the batik, but of the mentality that low-priced and affordable locally produced cloth is of low value. Now more than ever before, the slogan – “Buy made in Ghana goods!” must become one of the cornerstones of the country’s industrialization strategy.

    Encouraging positive business ethics

    Another attitudinal problem facing our industrial development is the individualism and one-man-business culture among most Ghanaian entrepreneurs. This negative business attitude does not help promote the sustainability of enterprises.  It is a well-known fact that many Ghanaian enterprises flourish and die off with the life-cycle of the founder.

    To arrest this problem, schools, polytechnics and universities for the learning of business, science and technology, must improve their curricula with the learning of ethics and social values that promote and encourage team-ups among entrepreneurs and within enterprises in order to enhance productivity and sustainability.

    Promoting Entrepreneurial Success stories

    The government and the industrial sector must also team-up to promote the success stories of local entrepreneurs in industry to serve as examples for others. Small and medium scale entrepreneurs who have excelled in their various fields and who have a willing-to-share attitude, should be directly supported with funds to enable them expand and develop better technologies and systems of production.

    Any such entrepreneur that has been supported will then be required to offer training services for other entrepreneurs in a similar venture, thus enhancing total productivity in that industry.  This strategy will also spare the government of any obligation to spread limited funds thinly and inefficiently over too many industries of similar orientation.

    Formulating A Strategic Industrial Policy Focus

    One of the tendencies of export promotion in Ghana is the unrestricted manner in which a wide range of products is exported as “Ghanaian Products”. In many instances however similar products are exported with different levels of quality, with inconsistent measurements, with different prices and/or with unclear labeling, etc.

    The result is that products that are of good quality are “contaminated” with those that have poor quality. Foreign markets are unable to keep track of the quality and price differentials of the same products supposedly coming from the same country.

    This situation eventually erodes confidence in potential foreign markets. One solution to this problem therefore is to support a new generation of entrepreneurs to become more professional in business and encourage them to network among themselves and so ensure mutual compliance to product standards, especially for the export market.

    Pursuing Comparative Advantages

    Another issue within this context is Ghana’s lack of focus on goods and products for which Ghana has comparative advantages. The point must be emphasized that government must pursue a policy of strategic prioritization of selected processed and semi-processed products for which Ghana has comparative advantages.

    This will enable a more focused, specialized and stable position in the global economy and also shape Ghana’s industrial image abroad. This strategic focusing should therefore not be confused with the negative effects of focusing on cocoa, timber and gold. (This is because we hardly add value to these primary export products).

    If we support these strategic products we will get to that point where Ghanaian manufacturers and exporters can oblige foreign markets to scramble for our unique and quality products no matter the price.

    Achieving Self-sufficiency

    The increased globalization of the world economy implies that national economies and industries that rely heavily on foreign markets will be prone to the vicissitudes of those markets.

    On this score it is almost impossible for governments to undertake any successful interventionist program in the short term. However one important strategy is for developing countries to ensure self-sufficiency in their basic food and material needs. Food self-sufficiency is not only necessary for basic human survival and for ensuring savings on scarce foreign exchange, but also, if properly directed it will produce surpluses for food processing and manufacturing industries.

    Conclusion

    The main conclusion from the above discussion is that developing countries like Ghana must take time to assess and optimally utilize their internal human and natural resources as a basis for launching into the global market. This strategy, which has gained currency within development circles is known as “glocalization” – a fusion between global demands and local resource endowments.

    If we as a people do not find our own internally generated ways of getting past international trade barriers, no amount of globalization will change our socio-economic conditions. For indeed, the structural relationship we currently have with our trading partners is one of the major causes of our poverty and indebtedness.

     

  • Embracing the Evolving Landscape of AI and Digital Transformation

    Embracing the Evolving Landscape of AI and Digital Transformation

    By: Mohammed Abu

    A three-day Wealth Masters Group’s Residential Training Event-Executive Leadership Programme in AI that is being hosted on campus by the University of Kent, United Kingdom, is scheduled to take place from the 2nd-5th June,2025.

    The event is being held against the background of today’s fast-paced and increasingly complex business environment, that leaves leaders, business owners, entrepreneurs and start-ups challenged to navigate unprecedented disruption, drive innovation, and integrate cutting-edge technologies like Artificial Intelligence (AI) into their organizations.

    To stay competitive and maintain strategic leadership, executives must not only excel in traditional leadership roles but also, embrace the evolving landscape of AI and digital transformation.

    Three-Day Training Session

    To this end, the 3-day immersive training is specifically designed for these leaders, providing a comprehensive understanding of leadership, business innovation, and AI integration.

    Through a blend of expert insights, practical case studies, interactive workshops, and real-world applications, the program equips leaders with the skills and strategies needed to drive organizational change, foster innovation, and leverage AI for future growth.

    Throughout the program, participants will engage with thought leaders, collaborate with peers, and reflect on their roles as visionary leaders driving the future of business.

    Expected Output

    By the end of this training, these leaders will be empowered with the tools, strategies, and foresight to lead their organizations through the next era of innovation and AI-driven transformation.

    Course Programme

    Day 1:

    Leadership in a Disruptive World: Transformational Leadership and Adaptive Decision-Making in the Era of Disruption

    Day 2:

    Driving Business Innovation for Competitive Advantage: Business Model Innovation, Strategy, and Competitive Positioning in the AI Age

    Day 3:

    Artificial Intelligence for Business Transformation: Applications of AI in    Business, Ethical Implications, and Future Trends

    Course Objectives

    Leadership Mastery:  you will understand advanced leadership techniques to navigate disruption and lead transformation effectively.

    Innovation Strategy: you will learn to design and implement innovative business models that leverage cutting-edge technology.

    AI Integration: you will understand the potential and risks of AI in decision-making and business strategy.

    Ethical Leadership: You will be equipped to apply ethical principles to AI adoption and business innovation.

    Future Preparedness: You will possess foresight into the future of work and leadership in an AI-driven world.

    Tailored for Executives: Your scheduling will become flexible and focused on high-level strategy; it’s crafted to elevate your leadership capabilities.

    Expert-Led Curriculum: You will be taught by Seasoned professionals in the field and AI thought leaders. The curriculum combines practical insights with the latest research.

    Certificate of Completion: You will gain certificate that highlights your expertise in leading organisations in the Age of AI

    Who Can Attend?

    Senior Executives and Business Leaders, Mid-Level Managers

    Entrepreneurs and Founders Professionals in Technology and Strategy Roles. Anyone Interested in Leading in the Age of AI

    Registration Fees & Deadline

    Early bird registration – until 30 April 2025 = £1,786.25

    From 1 May = Registration Fees = £2,159.38

    Your registration fee includes:

    4 Nights Ensuite Accommodation

    Breakfast, Lunch & Tea/Coffee

    All presentation Notes / Course Materials

    Program Certificates & Evening Reception with Drinks

    Tour around Kent

    The final deadline for registrations is Friday 23 May.

    Accommodation

    Four nights Bed & Breakfast accommodation in a single en-suite bedroom, is included within your registration

    Payment

    All registrations must be paid in full at time of booking by debit or credit card. We do not have the facility to accept purchase orders or invoices for payment.

    Contact Information

    For payment, registration or accommodation queries please contact eventregistrations@kent.ac.uk

    For conference content queries, please contact Benjamin Acheampong: benjamin@wealthmastersgroup.com

    Wealth Masters Group Website: http://www.wealthmastersgroup.com

    Post Training Session Exploration of Garden of England

    Participants are encouraged to take some time off after the session and explore the Garden of England. Kent and Canterbury offer diverse tourism attraction sites covering eco and monumental tourism.

     

     

     

     

     

     

  • Three start-ups awarded at the 2nd edition of the international ceremony of the Orange Summer Challenge in Casablanca, Morocco

    Three start-ups awarded at the 2nd edition of the international ceremony of the Orange Summer Challenge in Casablanca, Morocco

    Orange Summer Challenge: three months to turn an idea into a start-up

    Created in 2011, the Orange Summer Challenge (OSC) is the flagship event of the network of Orange Digital Centers in Middle East and Africa (www.Orange.com). Its objective is to inspire young people to develop technology start-ups for the common good. The 2025 edition ended in Casablanca with an international ceremony that rewarded three promising projects.

    For more than three months, 282 young innovators and entrepreneurs from 14 countries benefited from intensive support combining training, mentoring and coaching provided by experts from Orange and its partners: AWS, EY and NOKIA. Together, they have developed 57 start-ups on the Tech4Impact theme, offering solutions to the region’s environmental, health, educational and agricultural challenges.

    A second international ceremony highlighting three impact start-ups

    The award ceremony, held on February 20, 2025 in Casablanca, revealed the three winning start-ups, selected by an international jury and the votes of Orange employees in Middle East and Africa. The event brought together professionals, partners, media and stakeholders from the entrepreneurial and academic ecosystem. The winners of this edition are:

    • 1st prize: Plastikoo (Madagascar) – Transforming plastic waste into sustainable building materials, reducing pollution while promoting the sustainable development of local communities.
    • 2nd prize: MEPS (Tunisia) – IoT-integrated solution to convert organic waste into clean biogas and fertilizer, contributing to the energy transition.
    • 3rd prize: Leevlong (Cameroon) – A medical remote monitoring device that allows real-time monitoring of vital signs, thus improving the management of patients.

    The winners will receive financial, technical and commercial support from the Orange Digital Centers and their partners. NOKIA will award €40,000 to fund pre-incubation and incubation projects, while Orange will offer a €20,000 prize to support young talent engaged in these impactful initiatives.

    Brelotte Ba, Deputy CEO of Orange Middle East and Africa, praised the evolution of the Orange Summer Challenge and the involvement of young people“For 15 years, the Orange Summer Challenge has accompanied thousands of young talents in their entrepreneurial adventure. This new edition once again illustrates the capacity of African and Middle Eastern youth to innovate and respond to the societal challenges of our continent. Congratulations to the winners and all participants for their commitment and creativity.”

    Sarobidy Nombatsitoha, Founder of Plastikoo, the first-prize winning start-up, expressed his joy and gratitude: “A dream come true! When I imagined Plastikôo, I never thought that this project would go so far. We put all our heart, gave our best, without really expecting such a result. With so many beautiful projects, this victory is a great source of pride. Congratulations to my team!”

    Orange, a committed player for technology entrepreneurship and digital inclusion

    True to its mission of digital inclusion and innovation, Orange develops training and support programmes to promote youth employment and the development of start-ups in Africa and the Middle East. The Orange Social Ventures in Middle East and Africa (OSVP) has supported impact entrepreneurship since 2010 with 55 major winners. The Orange Digital Center program, which will celebrate its 15th anniversary in 2025, has already trained 1.2 million beneficiaries free of charge in the region and supported hundreds of start-ups.

    Distributed by APO Group on behalf of Orange Middle East and Africa.

    Press contact:
    Stella Fumey stella.fumey@orange.com
    Anita Oyono anita.oyono@orange.com

  • Africa: The Islamic Development Bank Institute (IsDBI) and Mohammed bin Salman (MBS) College Announce Strategic Partnership to Deliver Entrepreneurial Leadership Programs

    Africa: The Islamic Development Bank Institute (IsDBI) and Mohammed bin Salman (MBS) College Announce Strategic Partnership to Deliver Entrepreneurial Leadership Programs

    The Islamic Development Bank Institute (IsDBI) (https://IsDBInstitute.org/) and Prince Mohammed bin Salman College of Business & Entrepreneurship (MBSC) have signed agreements to foster entrepreneurial skills and leadership excellence in IsDB Member Countries and Muslim Communities.

    This collaboration aims to launch two innovative programs: the Entrepreneurial Mindset Development Program and the Strategic Business Leadership Program. These programs integrate Islamic finance values and instruments to foster economic growth in Member Countries. The programs will be hosted by MBSC and delivered jointly by both institutions.

    Dr. Sami Al-Suwailem, Acting Director General of IsDBI, and Dr. Zeger Degraeve, Dean of MBS College, signed the agreements during a ceremony at the IsDB Headquarters in Jeddah on 29 January 2025.

    The Entrepreneurial Mindset Development Program is designed to equip participants with the essential skills, knowledge, networks, values and training needed for successful entrepreneurial ventures.

    The Strategic Business Leadership Program aims to develop the key attributes of entrepreneurial success: personal attributes, including behavior, personality, and capabilities, as well as business attributes such as its structure, goals, and performance management.

    Both programs will include a series of interactive workshops, mentorship sessions, and real-world projects. Participants are expected to gain valuable insights into innovative thinking, business planning, and effective problem-solving.

    In his comments on this occasion, Dr. Sami Al-Suwailem said, “We are very excited about the partnership with the MBS College. As the knowledge beacon of the IsDB Group, we hope that the joint programs with MBSC will create a new breed of business leaders and entrepreneurs who successfully capitalize on the principles of Islamic finance to stimulate economic progress in their communities.

    Human capital is our greatest resource, and it is important that we equip our youth with the right tools and skills to face the emerging challenges of the future.”

    Dr. Zeger Degraeve, Dean of MBSC, said, “This partnership underscores MBSC’s dedication to fostering entrepreneurial leaders who can contribute to Saudi Arabia’s ambitious Vision 2030 and beyond. By integrating Islamic finance principles with practical business strategies, these programs will empower participants to address real-world challenges and drive sustainable economic and social value, both within the Kingdom and across IsDB Member Countries.”

    Distributed by APO Group on behalf of Islamic Development Bank Institute (IsDBI). 

    For more information about the two programs, please contact Yahya Rehman at yrehman@isdb.org.

  • Revolutionize your Business Plan: How Artificial Intelligence (AI) is Making Entrepreneurship Easier

    Revolutionize your Business Plan: How Artificial Intelligence (AI) is Making Entrepreneurship Easier

    JOHANNESBURG, South Africa, December 20, 2024/ — In today’s fast-paced business world, writing a comprehensive business plan can feel overwhelming for entrepreneurs. However, with the advancement of Artificial Intelligence (AI), this process is becoming more efficient and accessible.

    This guide shows how to use AI tools to create a business plan for your idea.

    Think of AI as your digital assistant, speeding up the first draft so you have more time to make it better. AI gives you a structure, but your own ideas and understanding of your business makes the plan unique.

    Embrace AI in Business Planning – Before you begin, you should know what goes into a business plan: a summary of your business, details about your company and offerings, and information about your market and competitors. You may also consider creating plans for your business sales, management, operations, and finances.

    Gather all your business details first. This makes it easier for AI to help you turn them into a plan.

    Feeding Information to AI – Start by providing a general overview of your business, including its name, target market, products or services, and financial projections. GoDaddy is sharing a prompt template below that can be used to provide information:

    “I’m developing a business plan for my company, [company name], a [industry] startup offering [product/service]. Please accept the information below about my company as a basis for developing a strong business plan.”

    Creating Sections with AI Help – Breaking your business plan into sections and using specific prompts for each can streamline the process. AI can generate initial drafts for each part, which you can then review and edit. Here are some prompts to help guide you:

    1. Summary and Company Description:

    • “As a successful entrepreneur and seasoned strategist, draft an enticing executive summary and company description for [company name] in the [industry] sector.”

    2. Products and Services:

    •  “As an innovative product developer, provide a comprehensive description of [product/service] offered by my company.”

    3. Market Analysis:

    •  “As a market analyst, outline a detailed market analysis for [company name].”

    4. Competitive Analysis:

    •  “Compile a concise competitive analysis for [company name], highlighting the strengths and weaknesses of key competitors.”

    5. Marketing and Sales Plan:

    •  “Create a thorough sales and marketing plan for [company name], including a detailed growth strategy.”

    6. Value Proposition:

    •  “Assume the perspective of a potential customer and identify the unique selling proposition of [company name].”

    7. Ownership and Management Plan:

    •  “Outline the optimal structure, ownership, and management roles for [company name].”

    8. Operating Plan:

    •  “Craft an efficient operating plan for [company name], detailing infrastructure and risk management.”

    9. Financial Plan:

    •  “Develop a comprehensive financial overview and funding request for [company name], including income statements and sales forecasts.”

    10. Extra Information:

    •  This is where you can add any extra details like research or visuals.

    Finalizing Your Plan – Once you have drafts for each part, it’s time to make it all fit together nicely. Your business plan should clearly show what your business is about and its path to success.

    Getting Feedback from AI – After refining your draft, ask AI to check for any missing parts, mistakes or inconsistencies. This is a good time for AI to help create a summary, mission statement, vision, values, and value proposition to ensure alignment with your business goals.

    Make a One-Page Plan – Lastly, create a simple one-page version of your business plan. It should include all the important points and be easy to understand. This step ensures clarity and focus, making it easier to communicate your business strategy to stakeholders. Remember, while AI helps a lot, it does not replace the ingenuity and oversight of human input to help ensure your unique business ideas are being reflected in your plan.

    AI can be a helpful tool for creating and growing your business’ digital presence.  With GoDaddy Airo, an AI powered experience, you can embrace AI to streamline your business planning and operations, allowing you more time to focus on turning your entrepreneurial dreams into reality.

    Find out more how GoDaddy Airo (https://apo-opa.co/49Qt0mA) can help your business idea get started online.

     

    Distributed by APO Group on behalf of GoDaddy.

     

  • Inspiring Young Minds: Canon and Greenwood House School Introduce Canon Academy Juniors Programme to Spark Interest in Photography

    Inspiring Young Minds: Canon and Greenwood House School Introduce Canon Academy Juniors Programme to Spark Interest in Photography

    DUBAI, United Arab Emirates, July 1, 2024/ — The Canon Academy Juniors programme (www.Canon-CNA.com) believes in teaching our youth to empower them and give them confidence by fostering a new hobby and developing their creative skills; The programme, offers two classes tailored to different age groups (8-12 and 13-16) which provide kids and teens with hands-on photography skills.

    Canon Central and North Africa (CCNA) is thrilled to announce a partnership with Greenwood House School in Lagos, Nigeria, through it’s Canon Academy Juniors Programme. This collaborative initiative aims to inspire and empower young learners by igniting their passion for photography through engaging and interactive sessions led by certified Canon trainers.

    Rashad Ghani, B2C Business Unit Director at Canon Central and North Africa shared his excitement regarding the collaboration, remarking, “Our partnership with Greenwood House School through the Canon Academy Juniors Programmes is a testament to our commitment to nurturing creativity and talent. These workshops provide a wonderful opportunity for youngsters to discover a new hobby, develop their creative skills, and forge a lifelong love for photography.

    “This collaboration aligns seamlessly with both organisations’ missions to provide quality education to individuals and develop creative skills. We are confident that these workshops will equip participants with the necessary skills and knowledge to unlock their creative potential to further explore the photography field.”

    What makes this collaboration truly unique is the direct hosting of two photography workshops on the premises of Greenwood House School. This approach facilitates seamless integration of the programme into the school environment, promoting a collaborative learning experience.

    Rashad adds further, “Education plays a vital role in fulfilling Canon’s values of creating a strong, knowledgeable, and inspired community where there is a shared passion for photography, videography, and printing. Our approach to education on the African continent aligns with Canon’s corporate philosophy, Kyosei, which is a Japanese concept meaning, living and working together for the common good.

    “Through our educational programmes we bring to life our commitment to sustainability, how we work together, and our desire to create an environment for everyone to thrive and grow.”

    The workshops were specifically tailored for two distinct age groups: 8-12 years old and 13-16 years old, ensuring that the content is age-appropriate and fitting for all participants. Each cycle of the programme consisted of four sessions which spanned from May 4th to May 25th and from June 1st to June 22nd.

    The young participants engaged in practical training sessions and learnt important skills such as how the camera works, and basic camera modes, while gaining confidence to take photos. They also learnt about framing, landscape, portraits, visual storytelling, and much more.

    It was an excellent opportunity for the participants to explore a new creative hobby and gain valuable skills that could help them in the future.

    The culmination of the workshops will be celebrated through a captivating photo exhibition at the school, where the best works of the participating students will be showcased, highlighting their creativity and achievements.

    Mr. R. Cilliers, Principal, Greenwood House School: “We are ecstatic to join hands with Canon in introducing the Canon Academy Juniors Programme at the school. This partnership promises an exhilarating journey for our learners, offering them an enriching experience in the world of photography.

    We are eager to witness the transformative impact that this experience will have on their confidence, creativity, and passion for photography.”

    Greenwood House School, situated in Parkview Estate, Ikoyi, Lagos, is recognized for its commitment to excellence in primary education. Catering to children aged 3 months to 10 years old, it offers classes from Creche to Primary, embracing diversity of cultural and religious backgrounds. Its dedication to quality education has garnered respect within Nigeria’s educational landscape.

    Click here to learn more about Canon Academy Juniors: https://apo-opa.co/3L66Bpz

    Distributed by APO Group on behalf of Canon Central and North Africa (CCNA).

    Media enquiries, please contact
    Canon Central and North Africa
    Mai Youssef
    e. Mai.youssef@canon-me.com

  • Entrepreneur Mahmoud Bartawi on cooking up a startup success

    Entrepreneur Mahmoud Bartawi on cooking up a startup success

    Mahmoud Bartawi founded Under500, a brand that was ultimately acquired by dark kitchen outfit Kitopi after raising $700m from investors

    Emirati serial entrepreneur Mahmoud Bartawi knows a thing or two about starting and exiting a business.

    In 2016, Bartawi founded Under500, a brand that pioneered selling healthy meals consisting of less than 500 calories. Fast forward to 2021 and Under500 was acquired by dark kitchen outfit Kitopi after raising $700m through investors, including SoftBank’s Vision Fund 2. In a recent interview with Gulf Business, Bartawi gives some tips to budding entrepreneurs in the GCC.

    Mahmoud Bartawi, can you give us the backstory to how Under500 started?

    Ten years ago, I was going to the gym, trying to be healthy, and looking for healthy food options, but there weren’t many around me. I approached a couple of healthy food brands, asking if they would franchise their location to me. Essentially, I would pay a downpayment, and they would then provide me with the know-how to replicate their existing brand.

    I first approached Subway, but they rejected me. Then I tried another local healthy food brand, but they said I didn’t have the necessary experience. At that time, I was a corporate banker with about five years of experience at major banks like Emirates NBD and FAB.

    Facing the challenge of finding healthy food options and the rejections from these brands motivated me to start my own healthy food brand. That was the beginning of my startup journey with Under500. I found a great co-founder, and we grew the brand beyond Dubai and the UAE to include Saudi Arabia, Iraq, the US, the UK, and Kuwait.

    Initially, we planned to franchise locations. We did franchise a few units in Iraq and Dubai, and we were on the verge of franchising in Saudi Arabia. However, we were interrupted by the emergence of cloud kitchens, which introduced the innovative concept of dark kitchens. We saw dark kitchens as the next step in franchising — Franchising 2.0 as I put it.

    They allowed us to enter new markets more easily by providing locations and the ability to sell our brand without committing to a physical branch upfront. That marked the evolution of our startup.

    How did you go about getting your first customer?

    I believe that for any business, whether it’s technology or food, you need proof of concept before investing significant resources. For us, it started with a food tasting at home. I invited my friends over and hired an Italian chef and nutritionist to prepare the food. I would then have my friends try it and see if anyone was interested in buying it.

    My advice for anyone starting a business is to create something and give it out to your neighbours for free, along with a note saying, “This is my contact information if you want to buy this or get more.” If out of ten neighbours, three come back wanting to pay for it, then you know you have a viable product.

    Once you have initial interest, that’s where sales and marketing come in. The next step is scaling, reducing costs and figuring out how to produce your product on a larger scale. Creating a feedback loop is crucial.

    The food and beverage sector has a lot of opportunities, but it is a crowded space. How did you find gaps in the market and still achieve scale?

    The food business is indeed saturated. To navigate this, you need to look at current trends and understand what’s working. If I were to start a food business today, I would approach an aggregator like Deliveroo or Uber Eats, who have insights into various brands and their demand. They can tell you whether there’s more demand for chicken, meat, fish, or vegan options, for example.

    Based on this information, you can identify trends and opportunities. Differentiation is key. You need signature dishes that set your brand apart. If your offering is something that anyone can make at home, it won’t stand out. So, create a few unique dishes that people will associate with your brand.

    It’s also important to continuously iterate and improve. You should always strive to enhance your offerings. This could mean starting with a broad menu and refining it down to the most successful items. For instance, you might have 30 items initially, but through feedback and sales data, you might reduce it to the top-performing 10.

    If you already have a brand on platforms like Deliveroo or Zomato, analyse what sells well and build a separate brand around those successful products.

    If you don’t have a brand yet, approach these platforms to learn about current trends and popular items.

    Sales and marketing are also crucial for any business. You need someone who understands the market and how to enter it successfully. Many businesses fail because they focus on operations first, rather than prioritising sales and marketing.

    Do you think businesses and entrepreneurs in the UAE have the patience and resilience to test things out over time, as you’ve done?

    I think patience and resilience are definitely there. However, what I see lacking is the time commitment. Many people here have full-time jobs and try to outsource the entire startup process. They don’t realise that a startup requires significant personal investment, including weekends and evenings. Doing a startup alongside a full-time job is like having two jobs, not just delegating tasks to someone else.

    Often, I see people hiring a chef and giving them money to create a brand, treating it more like a hobby. Competing with someone fully dedicated to their startup will be very challenging if you’re not equally invested. Running a home business for fun is one approach, but if you’re serious, you need to set aside time for learning and research.

    Understand your competitors, identify the best location, decide whether to focus on delivery or dine-in, and know your target customers. If you’re thinking of a unique concept, like a square pizza, gauge interest first. If there’s demand, then you can develop the product.

    Market research is essential. Use tools like Excel and Google to document and analyse your findings. For example, search for healthy food options or car workshops in your area. Identify patterns, such as location and pricing. No one will hand you this information, so you need to actively seek it out.

    SOURCE

    CULF BUSINESS